Digital Marketing Agency
Based in Oxford, CMB Digital is a division of the CMB Group which has numerous divisions involved in marketing and publishing.
What is Digital Marketing?
Digital marketing is quite complex, but in simple terms – is Marketing uses both online and offline means to reach out to the target audience. In general you can break these down into six categories which will be defined throughout the website. Creating content to interest your audience for your branded products or services using blogs, case studies or infographics. Social Media Marketing is limited to online activities with focus on one or more than one social media channels such as Twitter, Facebook, YouTube or Linkedin.
Inbound Marketing Services
Also known as Content Marketing is about generating interesting content to publish on social platforms to encourage potential clients to take interest in your brands products or services. Unlike other company information, it is to attract and retain an audience and drive profitable customer action. The opposite, outbound marketing intersperses your audience with information they don’t always want which can be classed as spam.
Email marketing is a pulsating and powerful way to connect with people and incentivise customer loyalty. Still to this day, is one of the most effective ways to communicate directly with potential clients and grow your business. It has become more difficult in recent times with so much spam around, being GDPR compliant and the everyday scams.
A strong social media presence will help to establish your brand as an industry leader and to attract and convert new clients. Let's dig in!
Responsive Website Design
It all starts with your website design, this sets up your online activities, connects with your brand and acts as an information package for your clients. In many cases, companies spend their marketing budget advertising only with online platforms and do not include funds for the website design. For clients, they only see a few things, business cards, brochures and your website. There are many platforms to view a website on, from phones, mini tablets through to televisions. As a consequence your website has to be responsive to be able to work on all these platforms.
Search Engine Optimisation
Part of website design is to optimise the site for the search engines. SEO enables you to set-up the website for keywords and search terms related to your business and the products or services you supply. This is the start of the journey, getting to the top of search engines requires time, backlink building and creating useful information that people would fine useful to read.
Pay Per Click which many people use the abbreviated version of PPC, is a form of online advertising with the search engines that you only pay when someone clicks your advert. Although you can set the cost of your advert, it works by an online auction and will determine the position you obtain. In most cases, unless you’re in the top three you’ll see little traffic but an expert will find other cost effective keywords instead.
Affiliate marketing is different than PPC as you advertise on someone’s blog, social media platforms or website. The affiliate earns a commission every time someone clicks your link, sign up to newsletters or buys a product or service. It’s best to target people which share the same target market as you’re more likely to get associated business and broaden your customer base.
CMB Digital look after all our marketing and recently produced a fully responsive website which includes a book a table app so clients can book online. We also often have mailers designed and printed for our special events.
We asked CMB Digital to produce something unique to help improve our customer satisfaction. They create a digital campaign get our message across which worked over a period of time.
We used CMB Digital for an initial small campaign with an offer for local companies. With the success CMB continued and still run our social media and marketing .
CMB Digital has helped me with various campaigns to raise money for our charity. With the other divisions they've covered everything.
As with all gyms we've times in the year when membership is positive. CMB set-up automated campaigns to remind clients to use our facilities. They're now working on our next campaign.
We do not understand anything digital, CMB created a PPC campaign to increase our business and today still keeps it up to date..
CMB digital is a division of CMB Group Ltd which also has two other divisions.
1.) Concise Media Branding provides creative bespoke branded marketing campaigns, so if you’re looking to promote your organisation we can provide make up branded marketing packs, using branded merchandise, mail campaigns, gift cards as well as consumable branded products.
2.) CMB ID Solutions supplies access control products like printed Id cards, ID card printers, printer ribbons,
blank cards, three types of lanyards, stock plain lanyards, pre-printed lanyards and customised lanyards. Also stock a large range of ID Card Holder that fit direct onto Lanyards or onto your clothing via, pins, magnets or clips and Access Control supplies.
We also work on smaller projects often looking for grants to finance projects like Rendezvous Oxfordshire , a Vlogging site about everything Oxfordshire
providing insight to the county.
Oxford is known as the “City of Dreaming Spires”, and known worldwide as the home of the University of Oxford. It’s one of the fastest growing and most ethnically diverse cities, with a broad economic base. Its industries include motor manufacturing, education, publishing and a large number of information technology and science-based businesses, some being academic offshoots. CMB Digital is based about 3 miles from the City Centre, but close to the main routes into London with buses every 10 minutes.