Marketing agencies conduct direct marketing campaigns or market research campaigns on behalf of their own clients, below we’ll explore the different types of agencies. Here at Concise Media Branding we do not fit into the standard pigeon hole classification of an agency, as we provide promotional products, online print, graphic design, brochure design, website design, bespoke campaigns and rebranding. So we class ourselves as a promotional branding agency, but what does this mean? For example, as you’ll read below advertising agencies did exactly that, provided a service to advertise your brand on TV, billboards etc but that isn’t strictly true anymore as we now have a wider platform to advertise on such as social media. In fact, we supply many advertising agencies with our promotional products with items like promotional usb and promotional keyrings
A branding agency is a type of communication expert, will develop a brand plan or blueprint that will drive the brand strategy. Often branding companies we look to refresh new clients branding, known as rebranding service. This normally starts with a new logo, or at least enhanced colours to bring it up to date. This then flows into new signage, van livery, website, stationery, brochures and much more. Difference between branding and advertising is as simple as this, Branding is strategic and advertising is tactical..
An advertising agency indeed does advertising, this involves creating, planning, and handling advertising for its clients. Your strategy is likely to be in the hands of a creative director and his team, so hopefully you pick the right agency that has experience in your specialist field. Often agencies are picked for the amount of awards they’ve received for for creativity not whether a campaign increases sales or profitability.
Direct Marketing Agency
Direct Marketing Agencies communicate straight to the customer, which enables them to get a direct response unlike an advertising agency. They use techniques of advertising through different platforms, such as online website ads, outdoor advertising, mobile texting, TV commercials, response-driven adverts in papers and magazines, database marketing, direct mail such as flyers.
Digital Marketing Agency
Digital marketing is known as inbound Marketing, which composes of Blogging, Organic (SEO), Content Marketing, Landing Page Optimisation, On-line Video, which is all tracked and measured then analysed. With this new media, accountability metrics are perfected so that ideas that work get increased investment and ideas that don’t work get identified rapidly and turned off.
There are many more classifications of agencies, I think it’s fair to say with the ever changing face of marketing and platforms we used there should be only one class called “Marketing Agency”, then each agency specifics the areas of their expertise.
This blog post was written by CMB SEO Team, the Social Media Specialists for CMB Group Ltd.